One surefire way to succeed in business is to hire only people who exhibit excellence in what they do. The same is true when choosing a company to provide search engine optimization services to your business.
How, then, can business owners pick the best SEO provider? What steps do they need to take? Here’s how:
Determine what is needed.
What is your main goal in searching for an SEO provider? This question needs to be answered first in order to have a clear path to where you want your business to be lead to. Search engine optimization comprises a number of specific services such as SEO audit, link building, link removal, pay-per-click management, content marketing and reputation management. Because of this, it is extremely important to determine what your business truly needs.
If you are still unsure about what your business needs, you can begin by figuring out what needs to be done. You may want to boost sales by at least twenty percent over the next twelve months. Perhaps, you are more concerned about increasing your prospective clients by fifty percent within six months. Do you want to improve your website’s search result ranking?
Once you know which of these specific services are needed by your company, it will be easier to narrow down the list of the best SEO providers. Just choose only those SEO companies that specialize in those specific SEO areas.
Consult with multiple SEO firms privately.
When you have already determined what your company needs, schedule consultation sessions with your narrowed down list of qualified SEO providers. The majority of these firms offer consultation to their potential clients for free. This is an opportunity for them to impress and win over clients. In the same way, you may also take advantage of this opportunity to sit down with SEO specialists and talk about how they can help you with your SEO needs. Consultations can be done through phone, email or in person.
The consultation session can help you have an initial idea of whether you will like the firm and their staff or not. After this session, the SEO firm may need ample time to study your company’s needs and to develop an SEO strategy. You will then receive a proposal of what they came up with, along with the pricing. It is highly recommended that you consult with two or more SEO service providers so compare your options and make an intelligent choice. However, make sure to do this in private. Never let the SEO firms know that you are shopping around and consulting with other firms.
If time is limited and you already love the first firm you had a consultation with, you can simply choose them. Yet, if this is not the case, it is always best to have some basis of comparison.
Search for references and case studies.
There are venues on the internet where people, companies, and agencies can showcase their resumes, profiles, and portfolios. LinkedIn and Google Plus are just two examples of these websites. Here, you can have an overview of what the SEO firm is all about, what their missions and visions are, what have they done so far, and the like. However, SEO firms most likely put their best foot forward on these platforms. You may only get to see the positive side of the story. Nevertheless, it can help you figure out if they specialize in the needs of your company.
Read customer feedbacks about the company.
While references and case studies only give you one side of the story, customer reviews give you both. After all, you would not hire anybody by merely looking at their profiles.
At present, it is already possible to investigate about certain people or companies through the internet. When selecting an SEO company, you may research about how their previous jobs went on various websites, blogs or forums. There are forums dedicated to search engine optimization where clients and specialists meet and communicate. Some people also use their blogs as a venue to rant or share their personal experience with different companies. Just allot some time to go over the web and research customer testimonials. Be aware, though, that not everything you read on the internet is true. Some stories may be sugar coated or sensationalized. Always be wary and smart enough to distinguish which stories are real and which are not so real.
When selecting the best search engine optimization company, always start from the inside. This explains why determining your company’s goals and needs is the first step. This is then followed by ways to weigh things on the outside by making a comparison, conducting research, and listening to other clients’ feedbacks. Search engine optimization may just be one part of the whole business, but this can truly have a huge impact on the success of your business.
Have you started your quest to find the best search engine optimization company that best suits your needs? You may want to add SEO Explode Inc to your list. This SEO firm boasts on how they listen to their clients and focus on their needs. They provide SEO strategies that are tailor made for the specific client.